>>> Succesful Inventing Equals Successful Marketing
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"And managers don't realize that consumers won't buy certain innovations unless others in their business or social circles do."
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-- "Ninety percent of new products fail in the marketplace. Why? Companies focus so much on acquiring new customers that they don't address resolve shortfalls in the product--such as flawed features. Firms also get so enamored with their offering that they drastically underestimate resistance to the behavioral changes the new product requires. For instance, few consumers relish mastering new software to edit digital photos. And managers don't realize that consumers won't buy certain innovations unless others in their business or social circles do. A bank, for instance, won't adopt a faster transaction processing system unless other banks with which it communicates also do. To avoid these mistakes, find out how early customers will use your new offering--then adapt the product and start taking orders. Limit the behavioral changes required by new products. And convince other members of your target customers' network that they'll benefit by adopting your innovation. The payoff? New products that score smashing successes in the marketplace. The three Harvard Business Review articles in this collection: "The Sales Learning Curve" (HBR reprint R0607J) by Mark Leslie and Charles A. Holloway; "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption" (HBR reprint R0606F) by John T. Gourville; and "The New Rules for Bringing Innovations to Market" (HBR reprint R0403D) by Bhaskar Chakravorti." -- "SmartBiz.com: Small Business Resources - Optimize Email Deliverability with Best Practice Strategies" -- -- "Creating the Longest Marketing Idea Chain in the World" -- -- "Online Market Research - Directory of Databases Useful for Online Market Research" --
-- "SBTV - Small Business Television Network" -- -- "HarvestMark" - Know your food is fresh and safe, and where it came from." -- -- "Program helps small manufacturers make big ideas" --
-- "Originally designed for big businesses, the program, called "Eureka! Winning Ways," has been retooled to help smaller manufacturers develop new ideas." -- "Tutorials - Eric Von Hippel's Homepage" -- -- -- Sooner or later you may hear about submarine patents. -- [Wooo, shudder,] --
I guess about now will do? -- This is a very 'insider deal/tactic/gambit' that arises when a previous inventor claims rights from his patent-claims over yours and bites into your technology that is emerging into the marketplace. This brief explaination is sort of murky, so I leave it to an article that explains how deep it has gotten and will get. -- I told you that inventing is exciting! --> -- "Inventor Paranoia" -- -- "New Product Launch: Evaluating Your Freedom to Operate" -- -- "Joseph Hosteny - Intellectual Property Attorney" -- "Expert Witness and Litigation Consultant Search Firm - IMS Expert Services" -- -- "ILRG Legal Forms Archive - 2,000+ Free Legal Forms and Documents" -- -- "Free Legal Forms FormsGuru.com - Power of Attorney, Wills, Name Change Free Forms" -- -- "IPFrontline(tm) Intellectual Property Law Business Technology Magazine" --
-- You know how you read and read, and pretty soon the words swim in your muddled brain and you don't realize what-the-hell you are reading? - Well, I'm going to wake you up with a 'tested' joke. - Shhh, don't tell anybody. Let it be between you and me.
-- A mother was bathing her 3-1/2 year old son. - Her son was curious about his body and looked down at his testicles and said, "Mommy, are these my brains? - "No, dear," she said, "Not yet."
-- "Did you wake up?" ;-))
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"The spark of a multimillion-dollar idea"
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-- NOW YOU SEE IT - NOW YOU DON'T -- -- "To Aim Ads, Web Is Keeping Closer Eye on You - New York Times" -- "Did you know that licensing generates billions of dollars worldwide?
See some interesting licensing statistics...
-- -- -- -- # I'VE LEFT THIS PAGE -- -- -- -- INTENTIONALLY BLANK -- -- -- ---- I've reallized that there is a time when I want to clear my mind and let my brain rest.- I'll let the challenges be. - The hell with it. - Bills and nonsense will wait and still be there when I come back..when I awake refreshed to challenge. -- -- -- -- -- -- -- -- --
-- "Take rest; a field that has rested gives a beautiful crop." -- Ovid-- "There is no expedient to which a man will not go to avoid the labor of thinking." -- Thomas A. Edison -- -- "The artist must create a spark before he can make a fire and before art is born, the artist must be ready to be consumed by the fire of his own creation." -- Auguste Rodin-- -- O.K. Let's start up again
-- -- Technology of the Week Detail" -- -- "The spark of a multimillion-dollar idea" -- -- "Getting Financing for Your Business" -- -- -- --> "More info
What Makes Us Different | Eureka! Ranch" -- More info
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"Learn To Make Measurably Smarter Choices For Top-Line Growth and Bottom Line Profit"
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-- YOU'RE THE SALESMAN - Focus on selling your product effectively:
-- "Memory is like an orgasm. It is a lot better if you don't have to fake it."-- David Letterman
That is -- know your product like you know the palm of your hand. Test it beforehand."-- "The most vigorous part of sex life is negotiating the price." -- David Letterman
-- ".. she spread her legs .. "Gosh, is that what I think it is?!!" -- "Isn't friction what it's all about?" -- "David,.. foreplay is important." -- Sue Johansen :: "and the bartender says to the Leprechaun, "A 12-inch pianist isn't what I asked for!!" -- Picture this scene: It's the Recovery Room with a man in bed, completely covered from head to foot with bandages. His wife at his side. - The Surgeon comes in.
-- "Mr. Smith, you are a very lucky man to be alive. That accident could have killed you. I have both bad news and, and some good news to tell you: The car accident tore at your body and cut off your private part, your penis. .. I'm sorry, ... it wasn't found..."
-- Mr. Smith, in anguish: "Oh, no-o-o, .. I am still a young man, only 32, and my wife and I had wanted more kids.. Oh, no-o.. And no more sex ?? Ohhhh!"
-- "But that is why I am here. You see, I can make you another member, as good and maybe even better than your old lost one. The Insurance Company will give you $9,000 for the loss of your penis. -- I am further compensated by the Hospital and will only charge you $1,000 an inch. You can have a large nine-inch penis or a bit smaller one.. and pocket the difference.. A 5-inch smaller penis, for instance, would give you back that penis and $4,000 extra for you to spend as you please.. Think it over."
-- Mr. Smith and his wife awkwardly huddled for a few minutes as the Doctor waited patiently aside in the ward background.. The Doctor then walked over..
-- "WE thought it over, Doctor, my wife and myself, and..and we decided to get a new kitchen!!!" :-)) -- -- "Members' New Inventions and Patents" -- -- -- "Professional PR Services" -- -- --
-- -- -- Spread The News - Clients -- -- -- -- -- "The John Walsh Show" -- -- -- -- "AbsolutelyNew : News" -- -- -- You have been given ample opportunity to make your mind up to become an IASL Member. -- Earlier I advised you to keep your purse and wallet closed. -- Please now go and write-out a $55.00 check from your checkbook to the IASL and send it in. - Sorry to point out that we cannot honor your credit cards. :-) The Library also advised us to not take cash donations at our meetings because of their bi-laws. (Slip it to us in an envelope :-))
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-- "Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it."
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-- "Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it." -- Lou Holtz
-- It was only a few short years ago when "The Big Idea" newsletter was mailed out and our mailing list kept to seven-hundred active names. - Twenty+ new names were added weekly and we had mailings to all over our country. - With the advent of the Internet the IASL now reaches throughout the whole wide world.-- "The Better Mousetrap People - Invention and New Product Development Consulting" --
-- I have respected the privacy of our IASL Membership by not allowing your personal names misused; sold off to speculators selling products or dubious services. Your rights to privacy. -- -- "How can I be sure you won't steal my idea?" -- -- "Don't worry about what other people think; they don't do it very often." -- -- Cool Math Trick -- --
1. Grab a calculator (You won't be able to do this one in your head)
2. Key in the first three digits of your phone number (NOT the area code)
3. Multiply by 80
4. Add 1
5. Multiply by 250
6. Add the last 4 digits of your phone number
7. Add the last 4 digits of your phone number again
8. Subtract 250
9. Divide number by 2
Do you recognize the answer?
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"Imagination is more important than knowledge."
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-- How do you find a trade association in your primary industry? -- You do a Google search for trade associations in your industry, or you go to the reference section of your local public library and look it up in the "Encyclopedia of Associations" located in the reference section. -- Remember, every industry has a trade association; it makes sense to learn more about yours. -- -- "Twenty Inducted into Inventors Hall of Fame" -- -- "Imagination is more important than knowledge." -- [Now, the rest of this Quote:] -- -- --
"For knowledge is limited to all we know and understand, while imagination embraces the entire world, and all there ever will be to know and understand." -- Albert Einstein -- "Time magazine named the computer its "Man of the Year" in 1982."
-- Inventing the moment in photography. -- Satire, parody, political commentary, examples of unrest.. The artifacts of civilization that were left for you to find and define. -- Let's face it! We are the best game in town, -- we toot our own horn and beat our own drum. -- FOLLOW US! -- We are the light at the end of your tunnel. --> "Where ignorance is bliss, 'tis folly to be wise." -- William Shakespear -- A grocer put up a sign that read "Eggplants, 25¢ ea. or
three for a dollar."
-- All day long, customers came in exclaiming "Don't be
ridiculous! I should get four for a dollar!"
-- Meekly the grocer capitulated and packaged four eggplants.
-- The tailor next door had been watching these antics and finally asked the grocer, "Aren't you going to fix the mistake on your sign?"
-- "What mistake?" the grocer asked. "Before I put up that sign no one ever bought more than one eggplant." -- "On the other hand - Where intelligent solutions are possible, you are tempting your ill-fate by remaining unconcerned." -- Robert Scheinkman -- "Drug-name mix-ups getting worse - Health care- msnbc.com" -- PUNCHLINE: Lost driver asking directions: "How do you get to Carnegie Hall?" -- "Practice, practice, practice." ;-} -- -- -- -- Services Offered -- -- -- --
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Web Page:
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http://www.european-patent-office.org/onlinelinks/
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