-- It's true, you can't ask a company what they think they will sell - because as a new product no one knows what will sell, or how many. You can predict anything but the future - you can only guess about the future.

-- Two Critical Questions

-- There are two questions to ask. The first is "What are your sales goals?" Every firm should have a realistic sales goal they are reaching to achieve - it will be this goal that they will loosely base their first production run on.

-- The more important question - the critical question - the question every company owner or product developer should know is... is... I'm building suspense... is... How much money is in their marketing budget for this product?

-- Yes, that's right - they may not know how many they are going to sell, but they all have a budget of what they are going to spend to bring the product to market. So if you ask only one question, this is the one question to ask: "What is your marketing budget for this product for the first year?" In their answer you'll be able to see how serious they are in marketing your product.

-- As a marketing guy I can tell you any firm that is serious about marketing your product will have a budget for marketing. If they don't, they're not really serious about selling it, are they? It's unrealistic to say, "Well, we'd like to sell 2,000 of these (or 20,000; or 50,000) but we have no budget to work with to acquire these sales!" It would just be a pipe dream then, wouldn't it? You can do those pipe dreams yourself. You need to get an answer of what they are going to spend to get your product off the ground?

-- Eureka Medical, Inc. was launched in the Spring of 2004 as a spin off from leading innovation agent, Big Idea Group.

-- Eureka Medical is a resource for talented inventors and busy medical professionals with medical ideas but limited time and resources to pursue them. As an intermediary with resources, know-how, connections and a passion for medical innovation, Eureka is ideally positioned to help inventors connect their medical breakthroughs to the appropriate channels and sponsor companies.

-- Eureka is guided on their board by Professor Clayton Christensen, thought leader on innovation at Harvard Business School, and Dr. Jerome Grossman, the healthcare visionary at Harvard's Kennedy School.

-- Eureka is sponsoring their Medical Invention Roadshow to seek out medical device solutions and healthcare products for both professional healthcare and consumer markets. There is an open call to all medical inventors who would like to present their ideas to a panel of medical and innovation experts. The panel includes medical device and healthcare industry experts who will evaluate your inventions and ideas for selection to sponsor companies and potential licensing and venture partners.

-- Sign up to present your invention at
- Medical Invention Review Registration

-- MEDICAL INVENTION REVIEW SCHEDULE-2009

-- Locations and Dates
- Boston, MA__________February 9th
- Boston, MA__________May 5th
- San Diego, CA_______Mid September
- San Francisco , CA__November 18th

-- For more information about Eureka Medical and their Medical Invention Roadshow, please visit www.eurekamed.com or contact their Client Relations Manager, Donna Voiland at donna@eurekamed.com or by telephone 781-229-5878

-- Eureka Medical, Inc -- One Burlington Business Center -- 67 South Bedford Street, Suite 400W -- Burlington, MA 01803

-- "People like you have great medical ideas" --

-- "My Way News - Ambitious timetable for electronic medical records" --

-- U.S. Department of Health & Human Services - 200 Independence Avenue, S.W. - Washington, D.C. 20201

-- "Pharmalicensing.com" --

-- CIQUATERA: "Recent outbreaks

-- In the continental U.S., reported cases have been rare, typically confined to tourists who become ill after returning home from tropical vacations or to fishermen sickened by their own deep-sea catches.

-- "Recently, however, worries about the illness increased after it cropped up in unexpected places. In 2007, 10 people in St. Louis who ate imported fish at two restaurants were sickened with ciguatera."

-- "Studying Epidemics in Virtual Worlds - BusinessWeek" --

-- "Bacteria prefer prime real estate - Discovery.com"

-- "I..V. House Inc. wins for Intravenous site prot - Flash Player Installation" --

-- "Doctors Will Make Web Calls in Hawaii" --

-- "Virtual Visit Over the Web May Expand Access to Doctors - NYTimes.com" --

-- " First Wi-Fi pacemaker in US gives patient freedom" -->

-- "Health system pays price of bad implants - The New York Times" --

-- "VR can help you escape from reality — and pain"

-- "Dr. Wi-Fi to the Rescue - BusinessWeek" --

-- "iPhones and PCs take fitness to heart | Reuters"

-- "IBM develops 3D patient record software | Reuters" --

-- "My Way News - Paperless health care? - 1 hospital's long journey" --

-- "Helpful Hints ~ Natural Remedies" --

-- "Foods That Heal ~ Grandma Faith's Website"

-- "Environmental Working Group || foodnews.org" --
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To: Robert Scheinkman
From: Gregory Garden
Date: Wednesday, April 15, 2009 4:23 PM
Subject: What is a Medical Device?

Information from Medical Device Launchpad

"What is a Medical Device?

In 1938 when the Federal Food, Drug and Cosmetics Act was passed, medical devices, for the most part, were simple instruments such as stethoscopes and scalpels in which defects would be readily apparent. The technology boom after World War II, and later the spin-off from the fertile industrial environment that made possible NASA and cold war weapons research, greatly increased the number and complexity of medical devices, including landmark products such as heart-lung machines and dialysis equipment.

According to the technical definition now found in the Act, a "device" is "an instrument, apparatus, implement, machine, contrivance, implant, in vitro reagent, or other similar or related article, including any component, part or accessory, which is intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of disease, in man or other animals, or intended to affect the structure of any function of the body and which does not achieve its primary intended purpose through chemical action and which is not depended upon being metabolized for the achievement of its primary intended purposes."

As this definition suggests, many different types of products are properly regulated as medical devices. Medical devices include over 100,000 products in more than 1,700 categories. These range from simple everyday articles such as thermometers, tongue depressors, and heating pads, to the more complex devices such as pacemakers, intrauterine devices, fetal stents and kidney dialysis machines.

Although some of the earliest medical devices (e.g. bandages), have retained their same basic form and function, the complexity and use of medical devices have increased exponentially over the past 50 years. Devices are more sophisticated, more dependable and more convenient. Patient care has improved dramatically as a result of these changes."

Information Courtesy of:http://www.hhs.gov/asl/testify/t970430a.html

For More Information on Medical Device Inventions, and how to Protect, Prepare and Present your idea. contact us:

Medical Device Launchpad
mndproperties, P.O. Box 732, Winona Lake, Indiana 46590, USA
========================================
To: Robert Scheinkman
From: Gregory Garden
Subject: Avoid Invention Scams
Date: Thursday, May 14, 2009 3:56 PM

Medical Device Launchpad

Avoid Invention Scams/Things to Consider:

If all you have of your invention is an idea, don't ever take the easy way out and think an invention company is going to do everything for you. Many of these companies are not the real deal. Avoid getting ripped off.

Thing to Consider: Ask for their success rate: Ask for in writing the number of ideas they have represented and how many inventors made more money than they invested.

Ask for references: Ask for the names of three satisfied customers that you can talk to.

Avoid too much pressure: Are their sales people calling you often? Are you hearing, "Let's do it now/asap."

Are they sending you pre-signed confidentiality agreements in their "free kits": No, you sign agreements after you decide you want to use them or anyone else (but before discusses any ideas). Have they asked you to write your ideas down and mail them to yourself? That is not protection.

Early in your discussions, ask what the total cost of services will be. Any hesitation to answer is a bad sign. Market evaluations provide an objective evaluation of the merit, technical feasibility, and commercial viability of your invention. Ask for their criteria, system of review, and the qualifications of company evaluators.

Do they check on existing invention patents for your idea. Bad companies will promote almost any idea, without knowing if there is patent infringement involved. Do their "patent searches" come without a written opinion of patentability? Do they refuse to provide in writing the number of favorable patent searches vs unfavorable searches. You will want both. Do they recommend that a design patent be applied for? Only a minority of inventions should fall in this category. Also watch out if they offer a "money back guarantee" if the patent does not issue.

If they claim to have a special relationship with a manufacturer, ask for proof. Watch out, if they ask you to submit your idea to a manufacturer before you have a patent.

Avoid a jack-of-all-trades. They send a "free kit" or in reality more advertising, then sell you a market evaluation package, and later a patent, marketing and licensing package. No one is an expert in all those fields. Watch out for addresses that don't match, they claim to be in one state but the mailing address is different. Ditto for no direct phone contact, are you always reaching their voicemail? Ask all the above questions and be on triple alert if your are responding to a slick TV, radio and magazine. Yes, the real guys have to advertise too, so know what to look out for. Investigate the good guys too. Even if none of the above apply, call your local Better Business Bureau, check with the FTC and the bad guys listings under "Invention Company Scams".

Invention Information Courtesy of: http://inventors.about.com/library/howto/htscam.htm

For More Information on Medical Device Inventions, and how to Protect, Prepare and Present your idea. contact us at http://www.MedicalDeviceLaunchpad.com/ContactMDLaunchpad.html

mndproperties, P.O. Box 732, Winona Lake, Indiana 46590, USA

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-- "Bionic Fingers Give Amputees New Dexterity" --
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-- "Revolutionary lens implants gives wearers amazing HD vision" --
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-- "Medical News Releases" --
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-- We like our funnies short and sweet, like a midget covered in honey. -- Here are a few pithy thoughts to ponder, mull over and chew on, although not necessarily in that order:

-- Artificial intelligence is no match for natural stupidity.

-- If you must choose between two evils, pick the one you've never tried before.

-- Not one shred of evidence supports the notion that life is serious.

-- Never, under any circumstances, take a sleeping pill and a laxative on the same night.

-- Going to church doesn't make you a Christian any more than standing in a garage makes you a car.

-- It is easier to ask forgiveness than permission.

-- For every action, there is an equal and opposite government program.

-- If you look like your passport picture, you probably need the trip.

-- Bills travel through the mail at twice the speed of checks.

-- A conscience is what hurts when all of your other parts feel so good.

-- Men are from Earth. Women are from Earth. Deal with it.

-- No man has ever been shot while doing the dishes.

-- Junk is something you've kept for years and throw away three weeks before you need it.

-- There is always one more imbecile than you counted on.

-- Someone who thinks logically provides a nice contrast to the real world.

-- If you had to identify in one word the reason why the human race has not achieved, and never will achieve its full potential, that word would be "meetings."

-- There is a very fine line between "hobby" and "mental illness."

-- People who want to share their religious views with you almost never want you to share yours with them.

-- At the beginning of each New Year, you can't pick up a magazine, newspaper or turn on the TV without someone showcasing the year's most promising new products.

-- These are newsworthy items, but how many people stop for just a minute and wonder where these new products are coming from. Most of these promising new products are coming from the creative minds of independent inventors.

-- Unfortunately, millions of new product ideas stay locked in those fertile minds because of misinformation, negative image, lack of funds, greedy promoters and lack of information about the process involved.

-- If we, as a nation, could somehow release all these ideas and develop them into viable new products, we would once again have the world's strongest economy. We have an economy driven on the influx of new products and technology.

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http://www.uspto.gov/web/offices/pac/doc/general/index.html

IASL Members: I am posting the following letter with stern reservations: I have explained the pitfalls of your not-protecting your inventive ideas. I am truly surprised that a patent agent asks for unprotected and most likely un-researched ideas. Read

From: info@usipe.com
Subject: Online Invention Market
Date: Wednesday, January 2, 2008 2:47 PM

Mr. Scheinkman:

I recently discovered the Inventors Association of St. Louis. I am a registered patent agent and received my J.D. from Georgetown.

Just wanted to let you know about the world's first online invention market where members of the public can purchase shares in individual inventions. It's called USIPE (the U.S. Intellectual Property Exchange) and our information website is up and running.

We are targeting the inventors of the world, and if you have a chance, please take a look at http://www.usipe.com/

Basically, you post your invention, and members of the public (called Believers) can invest in shares of your invention, to help you raise enough cash to get a patent. It's the first of its kind.

Do you think any of the inventors in your group would be interested in hearing more about USIPE? Do any of them fail to get patents because they don't have the funds? If so, would you be willing to tell your members about us?

Kind regards,
Andrew Knight, J.D., Registered Patent Agent
info@usipe.com